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The Travel and Tourism Competitiveness Report for 2013 has recently been released, detailing the progress of 140 economies in improving their tourism industries. Using various data from publicly available sources, and international travel and tourism institutions and experts, the report highlights the important factors which make a country competitive in travel and tourism.
Leading the countries in competitiveness were: Switzerland, Germany, Austria, Spain, the United Kingdom, the United States, France, Canada, Sweden, and Singapore. Insights into how these countries maintained their high levels of T&T competitiveness can be found on the report. What is immediately evident, however, is that high-quality products and services still hold more importance than the costs to visit the destination.
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Switzerland, for example, has some of the best infrastructure in the world, top marks for many of its hotels and tourism-specific facilities, and high safety and security, which contribute to its high rank in the competitiveness rating.
These factors also contribute to the attractiveness of a country to health and medical travelers. Consumers are still motivated by the lower costs of health care when they travel abroad, but many are becoming more fastidious about their choices. Apart from considering the costs, they also check for accreditation, connections with US hospitals, and the credentials of the doctor handling their treatment.
Growth in the medical travel industry, therefore, is fueled by various improvements in the delivery of health care and service. The countries that are expected to become more attractive travel destinations are those that can ensure safety, convenience, and world -class high-quality and affordable care.
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For updates on the developments of the medical travel industries in various countries, visit Satori World Medical’s official website.
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